Thanks to Justin Pickard for the following mention:
There’s an acceleration of discourse; a qualitative, structural change which Sterling sees as a major challenge to science fiction authors attempting to evoke a sense of wonder from an audience of readers who will have read the same things, and may even be able to reverse-engineer the initial ingredients from the final published work. And that’s after the writing (authoring?) process is complete!
See: Node Magazine, a hypertext annotation of William Gibson’s 2007 novel Spook Country.