Home-Built Media Personae

Too bad this New Media Edge interview with William Gibson from 2007 requires a subscription to view the complete article [thanks to Publishing Talk for the link]:

NMA: You’ve been quoted as saying, “The future is already here. It’s just not very evenly distributed.” What current technological cultures currently interest you most and why?

William Gibson: Social networking. Individuals are now mediating themselves, something that wasn’t possible before. Mediating previously was like building nuclear weapons: It’s very expensive and you’re not going to be doing it in your bedroom. Home-built media personae may not be very powerful yet, but they will be.


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