“It’s curious. When I published ‘Pattern Recognition’ ” — his previous book, which was also set in the recent past and achieved mainstream success — “within a few months there was someone who started a Web site. People were compiling Googled references to every term and every place in the book. It has photographs of just about every locale in the book — a massive site that was compiled by volunteer effort. But it took a couple of years to come together.
With ‘Spook Country,’ the same thing was up on the Web before the book was published.” Somebody got an advance reader copy, and instantly put up a site for his fictional Node magazine.